Startup Operation Bluebird launches rival platform Twitter.now, claims Musk's X abandoned the brand
Virginia-based Operation Bluebird has launched Twitter.now, a new social network built on the belief that Elon Musk's X Corporation forfeited rights to the Twitter name, logo and 'tweet' terminology when it rebranded in 2022. The move comes despite an ongoing lawsuit X filed against the startup, after a federal judge tentatively suggested from the bench that X may indeed have abandoned those trademarks, though no written ruling has been issued. Cofounder and general counsel Stephen Coates, who held the same role at the original pre-Musk Twitter, said the company has waited long enough and decided to proceed regardless of the pending litigation.