Xp Division - GoKawiil

Microsoft creates Xbox Experiences unit to adapt games into film, TV and merchandise

Microsoft has formed a new internal division called Xbox Experiences (XP) to oversee the expansion of its gaming franchises into movies, television shows and physical products like toys. The unit will be led by former Mojang CEO Helen Chiang, who previously worked as an executive producer on A Minecraft Movie.

gizmodo.com · 2026-10-08

Microsoft's Xbox Launches XP Division for TV and Film Adaptations of Games

Microsoft has introduced a new division named XP dedicated to expanding Xbox's gaming franchises into television, film, and live events. Led by Kayleen Walters, the division aims to reach new audiences and strengthen existing fan engagement through storytelling and partnerships. This move aligns with Microsoft's broader strategy to transform its gaming IP into a multimedia entertainment empire.

engadget.com · 2026-10-08