GoKawiilSony's Xperia smartphone sales collapse from 39 million to near-invisible market share
Sony sold 39.1 million smartphones in fiscal year 2015 but only 2.9 million by fiscal 2020, according to company figures cited in the report. By Q2 2026, Apple and Samsung controlled 84 percent of US smartphone shipments per Counterpoint Research, with Sony's share too small to be listed separately. Sony's 2023 Xperia 1 V launched unlocked for about $1,400 through authorized retailers rather than major US carriers.