GoKawiilApple TV 4K's new $299 price draws criticism, but matches original 2007 launch cost
Apple has launched its 4th-generation Apple TV 4K at $299, a significant jump from the $129 launch price of the previous 3rd-gen model. Tech commentators broadly agree the device is overpriced for most buyers, especially since Siri AI features are also supported on older 2nd- and 3rd-gen boxes. Journalist Glenn Fleishman compiled pricing data showing the increase far outpaces inflation compared to nearly every past Apple TV model.