GoKawiil
Tech News
Ziad Ahmed, who founded his first nonprofit in eighth grade, later built Juve Consulting to help brands engage authentically with Gen Z. United Talent Agency has since acquired the company, and Ahmed now continues advising brands on reaching younger consumers.
At a Fast Company panel, Coach CMO Joon Silverstein and UTA's Ziad Ahmed argued that brands succeeding with Gen Z are involving young consumers directly in creative decisions rather than relying on traditional campaigns and influencer marketing. They described a shift away from top-down trend-chasing toward genuine collaboration with younger audiences.