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Tim Cook has stepped down as Apple's CEO this week, with former hardware chief John Ternus taking over. Ternus's first internal memo referenced a major product launch happening within days, meaning he inherits a high-stakes iPhone event almost immediately. Cook remains at the company as Executive Chairman, shifting his focus toward external policy relationships.
Apple is preparing for its 'Surprise and shine' event on September 9, where new leadership under recently installed CEO John Ternus is expected to introduce a foldable iPhone that could carry a price roughly double that of standard models. The event will also likely feature updates to the Apple Watch and AirPods lineup, according to CNET, which plans to cover the announcement live from Apple Park.
CNET's Big Guessing Game contest concluded its third round ahead of Apple's Sept. 9 'Surprise and shine' event, with 71% of respondents predicting new CEO John Ternus will appear alongside former CEO Tim Cook, now executive chairman. Half of participants expect three new iPhone models to be unveiled, following an earlier round where 80% guessed Apple's first foldable phone would debut at the event.
Reports suggest Apple's upcoming iPhone 18 Pro lineup will introduce a variable aperture lens on the main camera, a first for the iPhone. It remains unclear whether both the Pro and Pro Max models will get this feature, or just the larger Pro Max, and the wide-angle and telephoto lenses are expected to keep fixed apertures.
A federal court granted Elon Musk's X a preliminary injunction stopping a startup called Operation Bluebird from launching a new app under the Twitter name. Chief Judge Colm Connolly found X likely to prevail on trademark infringement claims, largely because X's own App Store listing still describes itself as 'formerly known as Twitter,' showing the company hasn't abandoned the brand.
A newly launched smart toothbrush priced at $499 uses AI-driven sensors to guide brushing technique and claims it can reduce the need for manual flossing. The product enters a growing category of connected oral-care devices aimed at improving dental hygiene compliance through real-time feedback.
A Bloomberg report from Mark Gurman outlines Apple's iPhone lineup roadmap ahead of next week's launch event, covering the iPhone 18 Pro models and a foldable 'iPhone Ultra' arriving this fall, plus 2027 releases including an iPhone Air 2, redesigned Pro models marking the 20th anniversary of the iPhone, and a second-generation foldable device. The foldable Ultra is expected to fold to roughly passport size, include Touch ID and an advanced hinge, and cost over $2,000.
Amazon and Best Buy have refreshed their Labor Day sales with new Apple discounts, including AirPods Pro 3 at $199 (down $50), a Midnight 13-inch M5 MacBook Air with 16GB/1TB storage at $1,449 (down $150), and the 2026 Apple Studio Display XDR at its lowest recorded price. Apple Refurb is also offering up to $500 off select models, alongside a new Dark Cherry smart display charging lineup timed to the iPhone 18 Pro launch.
A screenshot spotted by Joe Lenington on X shows the Google Pixel Tablet running Android 17 now displays Quick Share's Apple-device file-sharing interface, previously limited to select smartphones. Google's official FAQ page hasn't been updated to list the tablet, but fine print confirms the feature covers tablets as well as phones.
Apple TV+ has detailed its fall slate, which is already underway with Ted Lasso season 4 and continues with new releases through the season. September brings the Reynolds-Branagh Cold War comedy Mayday, the thriller series Last Seen, a sixth season of Slow Horses, and a comedy called Brothers featuring McConaughey and Harrelson. Apple says the schedule may expand as more premiere dates are confirmed.
9to5Mac's daily podcast episode for September 4 rounds up ongoing speculation about a possible iPhone Ultra model and the upcoming iPhone 18 Pro. The episode is hosted by Chance Miller and distributed through Apple Podcasts, Stitcher, TuneIn, Google Play and RSS feeds.
Bloomberg's Mark Gurman published fresh details on Apple's upcoming iPhone 18 Pro and Pro Max, set to debut September 9. He says the phones will get a mechanical aperture camera system for adjusting light and depth, a second-generation vapor chamber for cooling, improved battery life, and in-house C2 modems.