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Adobe acquires Indian startup Rilo to boost marketing automation tools

Adobe has acquired Rilo, a Bengaluru-based marketing intelligence startup, through a licensing and team-acquisition deal, folding in its six-member team and technology. Founded in 2025 by IIT graduates Georgi Boby and Dhruv Jaglan, Rilo had raised $1 million at a $10 million valuation from backers including PeakXV and Day Zero Ventures before this exit. The startup's product will be shut down and its custom workflow-building tools absorbed into Adobe's offerings.

Jabil standardizes on SAP BTP and Integration Suite to curb tool sprawl

Jabil executive Harish described the manufacturer's strategy of simplifying its technology stack before layering on AI and cloud innovation. The company is consolidating processes onto SAP as its core digital platform and centering integrations around SAP's BTP and Integration Suite rather than juggling multiple point-solution tools.

Microsoft to turn on VBS memory integrity by default in Windows 11 next October

Microsoft confirmed that starting in October 2026, memory integrity protection built on Virtualization-based Security will be switched on by default for eligible Windows 11 PCs. The feature runs Windows as a guest OS under Hyper-V to isolate the kernel from tampering, but Microsoft has previously acknowledged it can hurt gaming performance. Organizations will retain the ability to disable it, though the default posture is shifting toward security-first.

Undersea Fibre Cables Quietly Power Global Internet Traffic, Starting at Gibraltar

Most international internet traffic actually travels through physical fibre-optic cables buried beneath ocean floors, not through the air as commonly assumed. One such cable emerges from the sea near La Línea de la Concepción, Spain, crossing the Strait of Gibraltar to Ceuta, a Spanish enclave on Morocco's coast that until recently relied on a single ageing cable link to the mainland.

Entrepreneur op-ed argues AI should amplify, not replace, human creativity

An Entrepreneur contributor argues that AI, despite its ability to analyze emotion and language, cannot truly feel, sense danger in a room, or trust someone instinctively the way humans do. The piece contends AI's real value lies in handling information, research and execution while humans supply instinct, purpose and irrational confidence.

Oura Brings Menopause Symptom Score to 10 Women's Health Partners

Oura is extending its Menopause Impact Scale, a self-reported questionnaire it launched in May that measures how menopause symptoms affect quality of life, beyond its own app. Ten partners—including Alloy Health, Gennev, Wisp, Pomelo, Maven, Tia, Xella, Oova, Mira and Hertility—will now integrate the scoring tool into their care and tracking services. The scale evaluates 22 symptoms across seven categories such as sleep, cognition, body image and hot flashes, and results can be exported as a PDF to share with providers.

MrBeast to feature Google Gemini AI in new wilderness survival video series

MrBeast is releasing a new video on September 5 showing his team racing across three extreme environments—jungle, desert, and Arctic—while relying on Google's Gemini AI to navigate dangers and survive harsh conditions. The project marks a branded collaboration between Google and one of YouTube's biggest creators to showcase Gemini's practical capabilities.

Fast Company names 40 executives leading AI integration in customer experience

Fast Company has unveiled its Pacesetters list, spotlighting 40 executives who are embedding generative AI, autonomous agents, and machine learning into their companies' operations and customer interactions. The recognition highlights how these leaders are moving beyond basic chatbots toward more dynamic, AI-driven engagement with customers.

Fast Company details methodology behind its 2026 Pacesetters executive list

Fast Company published an explanation of how it compiled its 2026 Pacesetters ranking, a list of 40 executives recognized for embedding generative AI, autonomous agents, and machine learning into their companies and customer experiences. The selections were made by a mix of internal editors and writers alongside external judges who evaluated candidates across multiple industries.

E.l.f. Beauty deploys AI tool 'E.l.fluencer' to answer social media comments

E.l.f. Beauty's chief technology and AI officer Ekta Chopra has introduced an AI system called E.l.fluencer that helps community managers respond to the huge volume of comments the brand receives on TikTok and Instagram. The tool was trained on the company's stylebook and years of past human-written replies, allowing it to autogenerate answers to common shopper questions about product launches, comparisons, and suitability for different skin or hair types.

Caterpillar CIO Jamie Engstrom deploys AI to boost supply chain and workforce productivity

Caterpillar CIO Jamie Engstrom, who leads a global IT team of over 2,200 employees across 28 countries, is expanding the company's three-decade use of AI into advanced analytics, automation, and supply chain optimization. Engstrom frames the effort around 'the art of the possible,' emphasizing that AI should augment employees' capabilities rather than replace their jobs.

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