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Apple's leadership page now lists John Ternus as CEO, with Tim Cook moving into a newly created Executive Chair role on the Board of Directors. The board section has also been redesigned to include headshots for all members, including Cook and Ternus, who joins as a director in his new capacity.
Apple is set to unveil its first foldable phone, the iPhone Ultra, alongside the iPhone 18 Pro line at next week's event. While earlier rumors suggested a delay into late 2026 or even 2027, the most recent supply chain reports from Weibo leaker Fixed Focus Digital and Cailian News Agency indicate the device remains on track for a September release, though with very constrained initial stock.
Reports suggest Apple will unveil AirPods 5 at its September 9 event alongside new iPhones and Apple Watch models. Bloomberg's Mark Gurman says the lineup will include two variants—one with Active Noise Cancellation and one without—continuing the standard earbuds line last updated in 2024. Camera-equipped AirPods, previously rumored for this cycle, are now expected to wait until 2027.
Apple will reportedly launch new iPhone 18 Pro and Pro Max models next week, powered by the new A20 Pro chip and a C2 modem. Rumored upgrades include a redesigned main camera module, a smaller Dynamic Island, new color options like dark cherry, and larger batteries, with the Pro Max expected to get exclusive camera and battery advantages.
Ahead of Apple's September 9 unveiling, leaks point to significant changes for the iPhone 18 Pro, including a redesigned Main camera with variable aperture and a wider-aperture Telephoto lens for better low-light shots. The device is also expected to house the new A20 Pro chip, built on the same 2-nanometer process as Apple's recently announced M6 chip.
Apple will unveil the iPhone 18 Pro on September 9, but a report from Macwelt suggests pre-orders will start on Saturday, September 12 rather than the usual Friday. The shift, attributed to a source, would also reportedly move the order window to midnight Pacific time instead of the typical 5 a.m. slot.
Apple unexpectedly updated its Mac Mini and Mac Studio desktops this week, timing the release alongside the teaser for its September 9 iPhone event themed 'Surprise and Shine.' The move deviates from Apple's usual September pattern, coinciding with John Ternus taking over as CEO. Separately, Walmart began accepting Apple Pay across US stores, marking another win for Apple this week.
Apple this week rolled out updated Mac mini and Mac Studio models and sent out official invitations for its September event, where the iPhone 18 Pro lineup is expected to debut. Reports also point to additional fall product announcements still to come, alongside a small round of layoffs affecting roughly 200 employees.
Apple confirmed its annual iPhone launch will stream live on September 9 at 1 p.m. ET under the theme 'Surprise and shine.' Rumored announcements include the iPhone 18 Pro and Pro Max, a first-ever foldable iPhone Ultra, updated Apple Watch Series 12 and Ultra 4, new AirPods 5, and refreshed home devices like Apple TV 4K and HomePod mini.
Leaks suggest Apple's upcoming iPhone 18 Pro will retain several advantages over the more expensive iPhone Ultra, including a variable aperture main camera, longer battery life on the Pro Max variant, and continued support for Face ID. The Ultra's ultra-thin foldable design reportedly forces trade-offs, such as dropping Face ID for Touch ID and using a smaller battery than the Pro Max.
Apple has confirmed a product event for September 9 at the Steve Jobs Theater, with invitations carrying the tagline 'Surprise and shine.' The showcase is expected to include updated iPhone 18 Pro and Pro Max models, and possibly Apple's first foldable iPhone, reportedly using a book-style design similar to Samsung's Galaxy Z Fold 8.
Apple has launched a custom hashmoji tied to the #AppleEvent hashtag on X, appearing whenever users post with that tag, ahead of its September 9 event themed 'Surprise and shine.' The event is expected to reveal the iPhone 18 Pro and Pro Max, a first foldable iPhone, plus new Apple Watch and AirPods models.