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Apple unveiled the Apple Watch Ultra 4 at its fall event, keeping the same titanium design and $799 price as its predecessor but adding an S11 chip with a quad-core Neural Engine that enables on-device Siri AI features. Preorders start September 9, with shipping and retail availability beginning September 18.
Apple unveiled the Watch Series 12 with a new 'Audio Intelligence' feature that listens to conversations, letting users rewind the last 15 seconds via Digital Crown tap or ask Siri for a summary afterward. The watch also gets a redesigned sensor platform with larger ECG electrodes and PPG photodiodes, plus a returning ceramic case option after several years' absence.
Apple confirmed watchOS 27 will launch on September 14, bringing a dedicated Siri app with a more capable, synced assistant to Apple Watch. The update also reworks the Digital Crown into a dynamic app grid, drops Walkie-Talkie, and adds a unified Find My app plus expanded Smart Stack and Workout Buddy features. The update runs on Apple Watch Series 9 and later, Ultra 2 and later, and the new SE 3.
Apple used its Apple Watch Series 12 and Ultra 4 event to unveil watchOS 27, which introduces a new watch face called Siri Modular. The face revives the concept of the old Siri watch face that Apple had discontinued, now integrating the updated Siri assistant and a new Recaps feature for surfacing timely information.
Apple unveiled the Watch Ultra 4 and Watch Series 12 with two new agentic audio features, Live Rewind and Siri Recap, which let the watch continuously process ambient sound to summarize conversations or replay recent audio. This shifts the Apple Watch from a primarily health-focused device toward one that functions as an ambient AI assistant on the wrist.
Apple confirmed at its 'Surprise and Shine' event that iOS 27 will roll out as a free update on September 14, coinciding with the launch of the iPhone 18 Pro and Pro Max. The update introduces Siri AI, a revamped assistant built with help from Google's Gemini models, plus refinements to the Liquid Glass interface and various performance upgrades. iOS 27 will support devices going back to the iPhone 11 and iPhone SE (2nd gen).
Apple unveiled the Apple Watch Series 12 and Ultra 4, both built around a redesigned health-tracking system that checks heart rate every five seconds and HRV every five minutes, which Apple calls its most accurate wearable heart sensor yet. The watches also debut Audio Intelligence, featuring sound recognition, a 15-second 'live rewind' transcription tool, and Siri-generated meeting recaps, all powered by Apple's new S11 chip.
Apple introduced the Watch Series 12 and Ultra 4 at its September event, keeping familiar designs but adding faster processors, upgraded health sensors, and the new watchOS 27 software. The sensor update allows continuous heart rate readings every five seconds, and both devices ship alongside watchOS 27's redesigned interface and smarter Siri.
Apple confirmed during its 'Surprise and shine' hardware event that visionOS 27, the next major software update for Vision Pro, will launch on Monday, September 14. The release coincides with other major OS updates including iOS 27 and macOS Golden Gate.
Apple confirmed at its fall iPhone event that iOS 27 and iPadOS 27 will roll out on September 14, bringing the public debut of Siri AI, its revamped assistant built with training help from Google's Gemini models. The update also refreshes the Liquid Glass design, adds child safety tools, and promises broad performance gains.
Apple unveiled AirPods 5, bringing Active Noise Cancellation to its entry-level earbuds for the first time, cutting up to 50% more outside noise than the prior AirPods 4 ANC model. The buds also gain a new acoustic design, upgraded Adaptive EQ, hands-free Siri AI access, head-gesture responses, and Live Translation support. Pre-orders open today at $129, with a $149 version adding wireless charging and on-stem volume control, both arriving in stores September 18.
Apple introduced the iPhone 18 Pro, featuring a variable aperture camera system that gives users more manual control over photos instead of relying solely on computational photography. The device is powered by the new A20 Pro chip, Apple's first 2nm processor, which includes a 6-core CPU, a 7-core GPU with up to 40 percent better performance, and a dual Neural Engine design. Apple also detailed upcoming Siri AI features, powered by large language models, set to launch in October.