Amazon eyes ads and upcharges for Alexa Plus
is a senior reviewer focused on smart home and connected tech, with over twenty years of experience. She has written previously for Wirecutter, Wired, Dwell, BBC, and US News. In the week’s least surprising news, Amazon CEO Andy Jassy revealed that the company is exploring ways to bring ads to Alexa Plus, its new generative-AI-powered voice assistant. During a conference call following the company’s second-quarter earnings report, Jassy said that “there will be opportunities, as people are enga