Musk's X appoints 'king of virality' in bid to draw in younger users
Musk's X appoints 'king of virality' in bid to draw in younger users 52 minutes ago Share Save Share Save Getty Images Elon Musk has appointed a product developer responsible for several successful youth-focused social media apps to a senior role at X. Nikita Bier has been made X's head of product three years after publicly suggesting on the platform - then known as Twitter - that it should employ him. "I've officially posted my way to the top," he wrote in a post on X announcing the role. X