New California Law Tells Loud Ads on Streaming Services to Pipe Down
A new law signed by California Gov. Gavin Newsom will outlaw advertisements on streaming platforms that are louder than the content they're sandwiched between. Senate Bill 76, which goes into effect July 1, 2026, outlaws ads that are set at a louder volume than other content on streaming services such as YouTube, Hulu or Netflix's ad-supported tier. It specifically doesn't affect broadcasters because there's already an existing national law, the CALM Act (Commercial Advertisement Loudness Mitig