Apple Ads Aren't Cool Anymore. Here's What I Think Changed
Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an expensive MacBook for college is to make a convincing PowerPoint business presentation. Problem was, the presentation wasn't convincing -- and it was hard to tell who the video was even targeting. Do the parents who raised the iPad generation need to be swayed to buy Apple products? Or was Apple tr