What it could mean to insert advertising into a 1-to-1 relationship. Imagine you’re talking to someone and they suddenly start to add advertising to the exchange. What might that look like? In a 1965 episode of the classic sitcom I Dream of Jeannie, the protagonist uses her magical powers to create fake parents for herself in order to impress a date. She crafts them to be “just like the people on television commercials,” making them speak using sentences from commercials. Her synthetic “parents” appear friendly and normal—until they start talking, reciting ads verbatim for products like “streak-away” for gray hair, dish soap, “Grippo” denture adhesive, and deodorant. They have so much to say, yet communicate nothing at all.