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New California Law Tells Loud Ads on Streaming Services to Pipe Down

cnet.com See Full Bio 2025-10-09 07:50:41

A new law signed by California Gov. Gavin Newsom will outlaw advertisements on streaming platforms that are louder than the content they're sandwiched between. Senate Bill 76, which goes into effect July 1, 2026, outlaws ads that are set at a louder volume than other content on streaming services such as YouTube, Hulu or Netflix's ad-supported tier. It specifically doesn't affect broadcasters because there's already an existing national law, the CALM Act (Commercial Advertisement Loudness Mitig

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This is the first state to ban loud ads on Netflix and other streaming services - will others follow?

zdnet.com Artie Beaty 2025-10-09 12:46:04

fotograzia/Moment via Getty Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways New California legislation bans loud ads on streaming services. Commercials can be no louder than the content they accompany. The law takes effect July 1, 2026 Tired of jump scare ads that blare louder than the content you're watching? Relief is on the way -- at least if you live in California. If you have trouble hearing dialogue in today's shows (here's how you can help with that), yo

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