It’s hard to tell the difference between Apple’s second-generation AirTag and the almost-five-year-old original just by looking at them. In fact, the only way to tell is the many scratches on my old tracker, picked up from all those years attached to my keyring, living in my pocket.
While the price is still $29, Apple’s latest tracker packs some core upgrades. The new AirTag has a second-generation ultra-wideband (UWB) chip that extends its Precise Finding range up to 50 percent, though it requires an iPhone 15 or newer to do so. It’s also apparently 50 percent louder and has a new, higher-pitched chime. Still no keyring hole, though.
Apple/Engadget 94 100 Expert Score Apple AirTag (2026) Apple has improved its Bluetooth tracker in practically every way, making it louder and extending its detection range. Pros Precise Finding is far more useful
Louder and easier to hear
Same price as the original AirTag Cons Still lacks a keyring hole
Apple’s AirTag accessories are too expensive $29 at Apple
The new AirTag looks… the same. It’s arguably the most understated hardware design Apple has ever made, with no buttons or ports, just a company logo on one side. It’s made from a combination of a stainless steel plate and a (now 85-percent recycled) plastic enclosure. It’s like a thick coin, a little bigger than a quarter, and slips into any small pocket or wallet. The battery can be replaced by rotating the backing off, but it's still solid enough that I never felt there was a risk of coming off accidentally.
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Apple’s accessories to attach the AirTag to your keys are still more expensive than the tracker itself. However, compared to when the original tracker launched, there’s now a rich collection of third-party options from the likes of Mophie, Belkin and more, many of which are more reasonably priced at around $15. A $35 keyring for a $29 tracker is a very tough sell, Apple.
Apple's new AirTag promises increased range and a louder ring chime. (Mat Smith for Engadget)
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