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Amazon may double the time you spend watching ads on Prime Video

Edgar Cervantes / Android Authority TL;DR A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to heaviest ad experience, it’s said Amazon’s platform is now in the middle tier. Despite immense pushback from customers, Amazon introduced ads to Prime Video in 2024. While no one likes the idea of going from no ads to ads, at least the ad experience was light comp

Topics: ad ads amazon prime video

Deals: AirPods Pro 2 50% off (refurb), M4 MacBook Air $180 off, iPhone 16 Pro Max up to $399 off, more

Today’s deals feature the return of $180 in savings on the latest Midnight 15-inch M4 MacBook Air with 24GB of RAM, but we are first starting off with AirPods. Alongside the ongoing deals on AirPods Pro 2 and AirPods from $99, we also spotted a chance to grab Apple’s latest pro-grade buds at 50% off the list price courtesy of Best Buy’s in-house refurbishment program. From there we move over to iPhone – you can still score $400 off iPhone 16 Pro, but today we spotted iPhone 16 Pro Max refurbs at

Amazon’s Newest Model of Echo Dot Drops to Its Lowest Price of the Year, No Need to Wait for Prime Day

If you’ve ever wished your alarm clock could actually do something useful, like read you the news, show you the weather, or remind you of your grocery list, you need to invest in an Amazon Echo product. These devices can do all of that and more, all without forcing you to spend money you don’t have or don’t want to spend. And right now, you can get an even more affordable one thanks to this sale that’s live now. See at Amazon Head to Amazon to get the Amazon Echo Dot for $35, down from its usu

AMD Ryzen 5 5500 6-Core Is Now Near-Free With 54% Off, Currently One of Amazon’s Best-Selling Processors

If you’ve been toying with the idea of building a new PC or upgrading an older system, you’re in luck. You may have already noticed this, but prices on components like processors and GPUs have been steadily falling, and now’s the time to buy. Not sure where to start or what to buy first? We’ve got you covered, especially thanks to this deal that Amazon has offered up that can sweeten your gaming setup significantly, even if you’re more of an internet browser than a gamer. See at Amazon Head on

New All-Time Low Price Sparks Chaos, iPad 2025 Is Flying Off Shelves at Amazon

Apple’s iPad lineup has always catered to a wide variety of users, from those seeking an affordable, entry-level tablet to professionals who demand the absolute best from the premium iPad Pro. Among the choices currently on the market, there is one model at the top when it comes to the best blend of value, performance, and use: the 11-inch 2025 iPad. Currently, this iPad (A16 chip, 128GB, Wi-Fi) costs only $299 which is a huge reduction from its initial list price of $349. This is a 14% discoun

Amazon Slashes AirPods 4 Prices Just Before Prime Day, Now Closer to $0 Than $200

AirPods 4 are dominating Amazon this June and both Active Noise Cancellation (ANC) models and the non-ANC models of the new wireless earbuds are priced lowest ever. The non-ANC AirPods 4 currently cost $99 which is a price reduction from their initial price of $129. Meanwhile, ANC-packed high-end model with transparency mode and adaptive audio costs $148 compared to $179. See AirPods Without ANC at Amazon See AirPods With ANC at Amazon Same But Different The two devices only differ in their

How to Avoid Scams and Shoddy Wares on Amazon (2025)

With a few keystrokes you can find almost anything on Amazon ... and buy it with as little as a single click. It’s a wonderbox of capitalism. I once typed in “yak” for no good reason and Amazon’s algorithms suggested “yak cheese himalayan dog chews.” So I hit Enter and up popped pages filled with hundreds of different dog chews that I have since learned are an all-natural, satisfying, long-lasting treat for pups. Amazon had over 300 Himalayan dog chews to sift through, from hundreds of companies

The number of ads on Amazon Prime Video has doubled in less than 18 months

A hot potato: Do you feel like Amazon Prime Video has more ads than it used to? It's not your imagination. The streamer has reportedly increased the amount of ads to nearly double the number it showed when the basic tier became ad-supported. Amazon promised "limited advertisements" when it announced the controversial change to bring commercials to its Prime service, forcing customers to pay an extra $2.99 on their subscription to remove the interruptions. The ads arrived on Prime in January 20

Topics: ad ads amazon free prime

Amazon Is Clearing Out Fire TV Sticks, Prices Crash to a Level That’s Simply Too Good to Miss

Amazon is running one of its biggest Fire TV stick sales of the year and the record-low prices are mind-blowing. This flash sale is open to everyone so it’s a great time if you’re looking to upgrade their home entertainment system. With prices comparable to the best of Black Friday and Prime Day, the only problem is how long these prices will remain in effect before supplies are exhausted. As the center of Amazon’s streaming device lineup, the Fire TV Stick 4K is the top-selling model and headl

Amazon Prime Video Now Comes With Double the Ads!

It wasn’t that long ago that an ad-free experience was the default for streaming services. But companies need to make sure the line keeps going up, and one way to do that is to monetize the audience by serving them ads. Amazon introduced ads to its Prime Video streaming service last year, with the promise that it would be light and unintrusive. Well, time to juice those profits, because Adweek reports that Amazon will double the number of ads that it serves per hour to its viewers. Look at this

It’s Not Free Yet, but This 15″ HP Laptop (Core i7, 2TB SSD, 64GB RAM) Is $2,600 Off on Amazon

When it comes to laptops, there’s a model for every type of user – students, professionals, creative souls, and everyone in between. At the moment, Amazon is putting on an amazing sale on a model that meets all requirements: HP 15.6-inch touchscreen laptop (Intel Core i7, 2TB SSD, 64GB RAM) which is currently available at an all-time low price: This powerhouse of a machine (suited for any type of user) which normally costs $3,599, is now available for just $999 which is a 72% discount. This is

Amazon Is Selling Off This 56,800mAh Power Bank Stock, Now 85% Off the Original Price

Power banks have become essential companions for anyone who needs to keep their devices charged on the go. Whether you’re working remotely, traveling or simply out for the day, running out of battery on your smartphone, AirPods, or laptop can be a real hassle. While there are countless power banks available, many fall short in two critical areas: battery capacity and charging speed. That is why having a model that can do everything is a game-changer and right now, this Moihosso 56800mAh 22.5W p

Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as many ads to subscribers as it did when it started selling ad-based streaming subscriptions. Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also

Topics: ad ads amazon prime video

How to Shop Like a Pro During Amazon Prime Day (2025)

Amazon Prime Day is arguably one of the most confusing shopping holidays in existence: It’s not even a “day” anymore, as last year the event spanned 48 hours. It includes some great deals—Amazon promises “millions of deals”—but the displayed discounts are often misleading, and while it’s advertised as a members-only event, some deals are available to people who don’t subscribe to Prime. Add in the frenzy of limited-time Lightning Deals and you’ve got a recipe perfect for spending too much money.

Amazon to invest $20 billion in AI data centers across Pennsylvania

What just happened? Amazon Web Services, one of the world's three largest cloud providers, is increasingly focused on artificial intelligence and large language models. The company is now planning a significant expansion of its AI infrastructure initiatives in Pennsylvania. Amazon has announced plans to invest at least $20 billion in new cloud computing facilities across Pennsylvania. The tech giant, founded by Jeff Bezos, says the move reflects its commitment to advancing artificial intelligen

Amazon Kuiper second satellite launch delayed by ULA due to weather

A United Launch Alliance Atlas V rocket is on the launch pad carrying Amazon's Project Kuiper internet network satellites, which are expected to eventually rival Elon Musk's Starlink system, at the Cape Canaveral Space Force Station in Cape Canaveral, Florida, on April 9, 2025. United Launch Alliance said Tuesday it was pushing back the second flight carrying Amazon 's Project Kuiper internet satellites due to "multiple weather delays during launch processing." The launch from Florida's Space

Deals: iPhone 16 Pro up to $400 off, black Apple Watch Ultra 2 from $530, iPad mini 7, and more

Alongside ongoing price drops delivering the best deals of the year on AirPods Pro 2 and AirPods 4, not to mention an ongoing $180 price drop on the 24GB M4 MacBook Air, we have a fresh batch of deals to scope out today as well. Alongside iPad mini 7 models at $100 off, we spotted a big-time $269 price drop on black Apple Watch Ultra 2 units in refurbished condition – this deal might not last for much longer. Those offers join a $400 price drop on the black titanium 1TB iPhone 16 Pro, the very f

Prime Day 2025: When we can expect Amazon's annual sales event, plus everything else you need to know

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event as part of the Prime Day deals, and if you’r

Prime Video reportedly shows almost twice as many ads as it used to

If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Amazon's plan to increase the amount of advertising in its streaming service was previously reported in October 2024. Shifting to a max of six minutes of ads per hour is nearly double the up to three-and-a-half minutes of ads that could play when Amazon first

Topics: ad ads amazon prime video

You can produce video ads in seconds with Amazon's new AI tool - here's how

Michael Vi/Getty The process of creating advertisements is becoming a whole lot quicker with the help of generative AI. On Tuesday, Amazon Ads announced that its new Video Generation platform -- initially launched in beta in September -- is now generally available for all US customers. The tool has also been given some technical upgrades. Most notably, its AI-generated videos are smoother and more realistic, and it also generates a series of six different videos, giving advertisers a set of cr

This JBL PartyBox Club 120 Speaker Is Cheaper Than Last Prime Day, No Need to Wait for Upcoming Sales

We can all agree that Summer is here, right? Sure, it might not be the kind of Summer we’re all excited about, but the season of long days, BBQs, and big old get-togethers is upon us. It’s just nice to get outdoors and spend time with friends and family, and one key part of all of these things is music. That’s where this JBL PartyBox Club 120 portable party speaker comes in, and it’s currently $100 off on Amazon. This thing is an excellent way to boost the vibes at any party, no matter where yo

Amazon pulls the plug on its Android app store after 14 years

Everything Flows: Amazon spent over a decade pursuing a foothold in the app store business. Now, the company has announced that it is shuttering its Android app store, with no guarantees that previously purchased apps will continue working. However, users can migrate their owned apps to Amazon devices such as the Kindle. Amazon is warning users about the impending shutdown of its official "Appstore" for Android devices. Customers will lose access to the Amazon Appstore on their Android smartpho

Who Should Play the Next James Bond? Jeff Bezos Wants You to Chime In

Bezos. Jeff Bezos. The billionaire Amazon founder may have a big say in who gets cast in one of the film world's most iconic roles: Bond. James Bond. And fans have the opportunity to champion their favorite actors and try to capture Bezos' attention. Bezos kicked off a flurry of activity among Bond aficionados by posting a simple question to social media on Thursday: "Who'd you pick as the next Bond?" Bezos included a screenshot of a Reuters article highlighting the news that the Bond franchise

Amazon MGM gains creative control over James Bond movie franchise

What just happened? Amazon MGM Studios has secured creative control over the iconic James Bond franchise as part of a new joint venture formed with Amazon MGM Studios, Michael G. Wilson, and Barbara Broccoli, the long-standing producers of the 007 series. As the dust settles on this landmark deal, all eyes will be on Amazon MGM Studios to see how it will shape the future of one of cinema's most enduring and beloved characters. The newly established partnership will house the James Bond intellec

Download your Kindle books right now - Amazon is killing this option in a few days

ZDNET Another day. Another cloud service changing the rules on stuff we already bought and paid for. This time, Amazon is removing a feature that's been part of the Kindle experience for more than a decade: downloading files to your computer. Also: The best Kindles of 2025: Expert tested and reviewed I'm not going to bury the lede: You have until Feb. 26, 2025, to download copies of your Kindle books to your computer. After that, Amazon will remove the ability to download books to files you

The Latest 40-Inch Amazon Fire TV Is the Best $180 Home Upgrade You Can Make Today

We’re guessing there’s that one problematic TV in your house that you scrunch up your nose at every time you turn it on. It’s either too old, too small, doesn’t have the right kind of input ports or enough of them, or something else that makes you want to replace it. Now’s your chance to finally walk that old screen to the curb — Amazon’s selling the 40-inch version of their 2-Series Fire TV for just $180. See at Amazon This is the newest model of the 2-Series Amazon Fire TV, with Alexa Voice

Dreo 6L Smart Humidifier Just Had Its Biggest Price Cut Ever, Only $72 on Amazon

Looking to combat dry air without the hassle of constant refills and confusing controls? Dreo’s latest humidifier is making waves with its powerful 500mL/hr output and smart features that actually work. This 6L beast combines warm and cool mist options with app control, making it a standout choice for keeping your space perfectly humid without turning it into a sauna. Right now, Amazon’s knocked the price down to $72 from its usual $90, saving you $18 (20% off). It’s a solid deal on a feature-p

Alexa Is Getting a Major AI Upgrade From Amazon. What We Know So Far

Amazon is expected to announce a major artificial intelligence upgrade for its voice assistant Alexa next week, which could change how we interact with this popular piece of smart home tech. Amazon sent out media invites for a Feb. 26 event in New York City, and Amazon's Devices and Services team lead Panos Panay is scheduled to speak. Panay joined Amazon in 2023 after spending decades at Microsoft, where he helped shape the Surface product line. The event is expected to preview Alexa's long-r

Who Should Be the Next James Bond? Jeff Bezos Wants You to Chime In

Bezos. Jeff Bezos. The billionaire Amazon founder may have a big say in who gets cast in one of the film world's most iconic roles: Bond. James Bond. And fans have the opportunity to champion their favorite actors and try to capture Bezos' attention. Bezos kicked off a flurry of activity among Bond aficionados by posting a simple question to social media on Thursday: "Who'd you pick as the next Bond?" Bezos included a screenshot of a Reuters article highlighting the news that the Bond franchise

Amazon surpasses Walmart in revenue for the first time

Amazon CEO Andy Jassy speaks during the New York Times DealBook Summit in the Appel Room at the Jazz At Lincoln Center in New York City on Nov. 30, 2022. Amazon has dethroned Walmart in quarterly revenue for the first time ever. Amazon said earlier this month that it brought in $187.8 billion in revenue during the fourth quarter. That beat Walmart's sales for the period, which came in at $180.5 billion, the company reported on Thursday. Since 2012, Walmart has held the distinction of being th