Amazon may double the time you spend watching ads on Prime Video
Edgar Cervantes / Android Authority TL;DR A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to heaviest ad experience, it’s said Amazon’s platform is now in the middle tier. Despite immense pushback from customers, Amazon introduced ads to Prime Video in 2024. While no one likes the idea of going from no ads to ads, at least the ad experience was light comp