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Rumor Replay: iPhone 17 Pro Max exclusive feature, Apple Watch Series 12, more

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: iPhone 17 Pro Max’s exclusive feature, Apple Watch Series 12 with Touch ID, TechWoven cases by Apple, and more. Here are this week’s Apple rumors. iPhone 17 Pro Max’s exclusive camera feature iPhone 17 Pro Max was already expected to have a bigger than usual battery advantage over the smaller Pro model this year. That’s because Apple’s making i

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The wait is over, Invasion season 3 premiere now available on Apple TV+

Following months of anticipation and a great David Bowie-powered teaser, Invasion is back on Apple TV+, a few hours ahead of its official August 22 premiere. Here’s what to expect from this season. New relationships are formed, old relationships are challenged It’s been a long wait for Invasion fans. The season 2 finale aired almost two years ago, and it took Apple until last month to confirm the return date for season 3. Here’s what Apple had to say about the new season, when it dropped its

Apple TV+ subscription price increasing to $12.99 per month from today

Apple today announced that the monthly price of Apple TV+ is rising in the United States and some international markets. From today, the monthly subscription will cost $12.99, up from $9.99. Existing subscribers will see the price change 30 days after the next renewal date. The pricing for yearly TV+ subscriptions and the Apple One services bundle remains unchanged. In a statement, Apple said that Apple TV+ has expanded its deep library of originals since launch, and that Apple One is the “the

Y Combinator backs Epic in Apple appeal, calls App Store fee a ‘tax on innovation’

It’s been a busy news day for the Epic Games vs. Apple case. Startup accelerator (and Epic Games’ biggest investor) Y Combinator filed an amicus brief today siding with Epic in the long-running antitrust case against Apple. Here are the details. ‘A punitive tax on innovation’ In a 24-page document, Y Combinator argues that while the district court’s original injunction against Apple in 2021 “created a groundbreaking opportunity for technology startups to enter and thrive,” Apple introduced new

Vivo Vision Mixed-Reality Headset Steps Up to Apple, but Still a Tough Sell

Look-alikes of Apple products often pop up in China, and mixed-reality headsets have now joined the party. Chinese smartphone maker Vivo has introduced the Vivo Vision, a headset that mixes AR and VR and bears many similarities to the Apple Vision Pro. The company announced the Vivo Vision Discovery Edition at its 30th anniversary celebration in Dongguan, China, saying it's "the first MR product developed by a smartphone manufacturer in China, positioning Vivo as the first Chinese company to op

Paramount poaches key Apple TV+ exec

On the same day that Apple TV+ announced a 30% price rise, news has broken that one of its key TV execs is leaving the company. Creative executive Chris Parnell is leaving Apple and is joining Paramount+, per Deadline. Parnell joined Apple back in 2020 and spearheaded development of many high-profile TV+ originals, including Dark Matter, Bad Monkey, and the upcoming Vince Gilligan series Pluribus. Before Apple, Parnell worked at Sony Pictures. If you recall, the co-heads of Apple TV+ are Zack

Tech groups back Apple in fight over attorney–client privilege limits in Epic Games case

Two organizations filed a joint amicus brief, siding with Apple over a U.S. District Judge Yvonne Gonzalez Rogers ruling on attorney–client privilege limits in the Epic Games lawsuit. Here are the details. Abuse of privilege When Judge Yvonne Gonzalez Rogers ordered Apple in April to fully comply with her 2021 App Store injunction, she also denied Apple’s motion to remove certain records, based on attorney–client privilege. Some of these records were e-mail chains, which included in-house att

Apple details new App Store taxes and price changes in select countries

Apple is contacting developers about upcoming tax and price updates for a few countries, including Canada, Romania, and Brazil. Here are the details. Tax changes start today, price changes slated for September 8 In an email sent to developers, Apple announced that as of today, proceeds from the sale of eligible apps and in-app purchases (IAP) have been modified in: Brazil: Imposto sobre Operações Financeiras (IOF) of 3.5% Imposto sobre Operações Financeiras (IOF) of 3.5% Canada: Digital serv

Vivo Launches Mixed-Reality Headset, an Apple Vision Pro Competitor

Look-alikes of Apple products often pop up in China, and mixed-reality headsets have now joined the party. Chinese smartphone maker Vivo has introduced the Vivo Vision, a headset that mixes AR and VR and bears many similarities to the Apple Vision Pro. The company announced the Vivo Vision Discovery Edition at its 30th anniversary celebration in Dongguan, China, saying it's "the first MR product developed by a smartphone manufacturer in China, positioning Vivo as the first Chinese company to op

New AirPods Pro 2 and AirPods 4 firmware now available in public beta

If you’re running the AirPods firmware public beta, Apple has a new update rolling out now for AirPods Pro 2 and AirPods 4. Here’s what you should know. Apple’s big iOS 26-led software launches are coming very soon, including an update for AirPods users. The majority of new features are exclusive to AirPods Pro 2 and AirPods 4—models with an H2 chip. But if you own one of those models, Apple just shipped new public beta firmware as a way to preview the new features that are coming. The new A

Apple One just got harder to resist, with more coming soon

Bundling is fast becoming one of the big success stories for streaming services, and Apple seems to know that, making Apple One even harder to resist with its new Apple TV+ price increase and the forthcoming iOS 26 update to Apple Music. The growing power of bundles in streaming era Apple One launched in 2019, and since that time bundling has become even more of a success story than ever. Amazon Prime is the classic example, but several streaming services have recently proven the strategy a w

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Apple's new iOS 26 public beta 4 is here, but is your iPhone compatible? Check this list

The Apple iPhone event is nearly here, which means we'll soon get to download iOS 26 and iPadOS 26. The OS 26es are coming with huge upgrades to your iPhone and iPad's operating systems. You've heard of Liquid Glass, right? It's like the better-executed version of Windows Vista and definitely one of the cooler features coming this fall. We spent two weeks test-driving it — you can check out our detailed hands-on iOS 26 preview, or you can try it out yourself by downloading and installing the pub

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Apple fitness exec accused of creating toxic workplace environment

Jay Blahnik is Apple's vice president of fitness technologies and responsible for leading a team of about 100 people. After a lengthy period consulting for Nike, he joined the company in 2013 to help with the launch of the Apple Watch and programs such as Apple Fitness+. Today, The New York Times reported on allegations that Blahnik created a toxic workplace environment, with his behaviors described as "verbally abusive, manipulative and inappropriate." He and Apple are currently being sued by

Apple Just Hiked the Price of Its Streaming Service by 30%

Since its launch, Apple TV+ has been the streamer that makes costly shows that don’t have a huge cultural footprint, but it was cheap enough to ignore the recurring charges. That was never going to last. Starting today, a monthly subscription to the service will cost $12.99, up 30% or $3 from the previous $9.99. The company said the price increase will go into effect in the U.S. and select international markets immediately for new subscribers. Existing customers will see the higher price 30 day

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After successes like Severance and The Studio, Apple TV+ gets a price hike

Apple has announced another price increase for its Apple TV+ video-streaming service. Starting today, a new monthly subscription will cost $12.99; it was previously $9.99. Existing subscribers will see the new price take effect during their next billing cycle. Annual plans and Apple TV+'s inclusion in Apple One at current pricing will remain unchanged. The price of Apple TV+ has practically doubled since its launch a few years ago. There are many reasons for this. When a streaming service fir

9to5Mac Daily: August 21, 2025 – iOS 18.6.2, Apple TV+ price hike

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Backblaze: Never lose a file again. Use code “9to5daily” at checkout for 10% off or try for free. New episodes of 9to5Mac Daily are recorded every weekday. Subscribe to our podcast in Apple Podcast or your favorite podcast player to guarantee new episodes

FOX’s new streaming service is another win for Apple’s TV app

FOX One is one of two major new streaming services launching today. And it looks like Apple has gone two-for-two with support for its Apple TV app. New FOX One streamer fully integrates with Apple’s TV app Out of major US linear networks, FOX has long been a holdout in the streaming era. You can get CBS through Paramount+, NBC through Peacock, and Disney puts lots of ABC content in Disney+ and Hulu. But particularly if you’re an NFL fan, the absence of FOX has been a pain point. Now, the ne

Unmasking the Privacy Risks of Apple Intelligence

Executive Summary Lumia’s Research Team revealed that messages dictated via Siri, including WhatsApp and iMessage are not sent to the Private Cloud Compute. In fact, there is no assurance as to what Apple does with these messages. Siri transmits metadata about installed and active apps without the user’s ability to control these privacy settings. Audio playback metadata such as ‘recording names’, is sent without consent. No user control or visibility exists over these background data flows.

Apple’s Blood-Oxygen Reading Feature Is in Legal Jeopardy… Again

Apple just reintroduced a blood-oxygen reading feature to some Apple Watches last week, but a new lawsuit could force the company to turn it off again. The health tech company Masimo sued U.S. Customs and Border Protection on Wednesday over an agency decision that allowed Apple to restore the feature. Masimo had previously sued Apple, claiming that the company had infringed on its patents. The timing of the lawsuit comes as Apple has been pushing deeper into medical devices, while also cozying

Apple TV+ price jumps 30% to $12.99 monthly

Apple is raising the monthly price of its Apple TV+ streaming service to $12.99, marking a 30% increase from the previous $9.99 subscription price. The updated price takes effect for new customers starting Thursday and will impact current subscribers 30 days after their next renewal date. It’s worth noting that the yearly subscription rate remains unchanged at $99.99. Apple also isn’t changing the price for the Apple One bundle of services, which starts at $19.95 per month. Apple TV+, like ot

Apple TV+ hikes subscription for third time in three years

Apple is taking a cue from some of its competitors. The technology giant's Apple TV+ monthly subscription is now $12.99, starting Thursday in the U.S. and other countries. Apple said the new price will hit current subscribers 30 days after their next renewal date. The annual subscription price will not change. For new subscribers, the $12.99 monthly price begins after a 7-day trial period. The change marks Apple's first price hike for its streaming service since 2023. At the time, Apple lift

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iPhone 17 Pro case called TechWoven, ‘Crossbody Strap’ accessory leaked

A year after discontinuing the rather disastrous FineWoven iPhone case, Apple will reportedly take a second shot at an alternative premium to leather cases. The latest development is the alleged name, and a potentially new Apple accessory that may be sold separately. TechWoven is the new case material name, says leaker Majin Bu, because a callback to FineWoven invokes such fond memories. The leaker previously shared shots of the new material, which appears to have less velvet-like smoothness a

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Meta allegedly bypassed Apple privacy measure, and fired employee who flagged it

A former Meta product manager has claimed that the social network circumvented Apple’s privacy protections, as well as cheating advertisers, and fired him when he repeatedly raised the issue internally. Meta is said to have found ways to identify Apple users even after they refused consent for app tracking, in order to avoid an estimated $10 billion loss of revenue … App Tracking Transparency hit Meta hard Meta relied heavily on selling personalized advertising, which required it to be able t

Google wasn’t afraid to poke fun at Apple during its confident Pixel 10 event

Today’s big Made by Google event for the Pixel 10 was… something, but if nothing else, it showed a Google that was confident in the product it was bringing to the table. That included Google making a lot of jokes directed straight at Apple while talking about the Pixel 10’s various updates and features. Hosted by Jimmy Fallon, Google’s latest event for the Pixel 10 was always going to be an interesting one, but I’m not sure anyone was prepared for what we ended up getting – I sure wasn’t. After

Apple TV+ subscriptions just rose to $13 a month

Apple is once again raising the price of its streaming service. Apple TV+ is shooting up to $13 per month, from $10 per month. This is effective immediately. Current subscribers will see the price change 30 days after the next renewal date. There's one spot of good news here. The pricing for the yearly subscription remains unchanged, as does the cost of an Apple One bundle. Many platforms start cheap before slowly turning the heat up, using the drug dealer method of salesmanship. However, Appl

I compared flagship smartwatches from Google and Apple: Here's the clear winner

Kerry Wan/ZDNET A new Pixel Watch is hitting the shelves right in time for marathon season. Google unveiled the Pixel Watch 4 at its annual Made By Google event in New York on Wednesday. The watch comes packed with several upgrades that rival its predecessor, like a revamped Fitbit experience, updates to Gemini, and a brighter display. Retailing at $350 for the 41mm and $400 for the 45mm, the smartwatch is available for preorder now and ships October 9. Also: Everything announced at Made by G

Update your iPhone, iPad, and Mac ASAP to fix this dangerous security flaw - here's why

Elyse Betters Picaro / ZDNET ZDNET's key takeaways Apple has patched a serious security flaw on iPhone, iPad, and Mac. Patch fixes a flaw that could allow an attacker to install spyware. The flaw has been exploited in the wild against targeted individuals. Get more in-depth ZDNET tech coverage: Add us as a preferred Google source on Chrome and Chromium browsers. I know you're probably tired of constantly updating your iPhone, iPad, or Mac to fix one issue or another. But there's yet anothe

Apple TV Plus Raises Price on Monthly Plan

Watching Ted Lasso is about to be more expensive as Apple TV Plus is increasing its monthly price again for US and international customers. The company announced Thursday that the streaming service will now cost $13 a month in the US, effective today. The last time Apple raised its streaming subscription price was in 2023, bumping it up to $10 per month. If you're an existing subscriber, you can expect to see the price change 30 days after your next renewal date. Apple said the cost of its annu

Apple TV Plus is getting more expensive and will cost $12.99 per month

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Posts from this author will be added to your daily email digest and your homepage feed. Apple is raising the price of its streaming service. The company announced on Thursday that its $9.99 per month subscription will now cost $12.99 each month, marking a $3 price increase, as reported earlier by 9to5Mac and Variety. The price increase will go int

Vivo’s Vision Pro clone costs $1,400 and weighs 398g

Apple’s Vision Pro is a very nice piece of kit, but the $3,400 price means that even CEO Tim Cook has acknowledged it’s a niche product, and the 600g plus weight also means many find it uncomfortable to wear for longer than an hour. Chinese brand Vivo has attempted to address both issues in a design which looks remarkably like a direct copy of Apple’s spatial computer … Vision Pro price and comfort Price and comfort have been the two biggest complaints people have made about Vision Pro. Cook