Taco Bell Says ‘No Más’ to AI Drive-Thru Experiment
Last year, Taco Bell made a simple bet that Alexa-like voice assistants could handle the drive-thru window. It didn’t consider whether people could handle dealing with AI. According to the Wall Street Journal, the company embedded AI in the drive-thru boxes at more than 500 locations across the country and quickly found that it made mistakes, creeped people out, and got very easily manipulated. “We’re learning a lot, I’m going to be honest with you,” Taco Bell Chief Digital and Technology Offic