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Taco Bell AI Drive-Thru

Verified Nominee: Taco Bell Corporation for deploying voice AI ordering systems at 500+ drive-throughs and discovering that artificial intelligence meets its match at “extra sauce, no cilantro, and make it weird.” Reported by: Isabelle Bousquette, Technology Reporter for The Wall Street Journal - August 28, 2025. The Innovation Taco Bell boldly deployed voice AI-powered ordering systems across more than 500 drive-through locations, convinced that artificial intelligence could finally solve hu

Topics: ai bell drive taco voice

Taco Bell's Attempt to Replace Drive-Thru Employees With AI Is Not Going Well

That distant ringing? It's the sound of the Taco Bell death knell, tolling for the restaurant chain's shambolic AI-powered drive-thrus. We exaggerate, but only a little. The much-maligned tech experiment, which has been deployed at 500 Taco Bell locations across the United States, isn't quite dead yet. But it's received enough backlash since being unleashed on hangry motorists that even one of the company's top executives is having second thoughts. "We're learning a lot, I'm going to be honest

Topics: ai bell drive taco thrus

Taco Bell's Attempt to Replace Drive-Thru Employees Is Not Going Well

That distant ringing? It's the sound of the Taco Bell death knell, tolling for the restaurant chain's shambolic AI-powered drive-thrus. We exaggerate, but only a little. The much-maligned tech experiment, which has been deployed at 500 Taco Bell locations across the United States, isn't quite dead yet. But it's received enough backlash since being unleashed on hangry motorists that even one of the company's top executives is having second thoughts. "We're learning a lot, I'm going to be honest

Topics: ai bell drive taco thrus

Taco Bell rethinks AI drive-through after man orders 18,000 waters

Taco Bell rethinks AI drive-through after man orders 18,000 waters But the AI seems to have served up the complete opposite. Since 2023, the fast-food chain has introduced the technology at over 500 locations in the US, with the aim of reducing mistakes and speeding up orders. In one clip, a customer seemingly crashed the system by ordering 18,000 water cups, while in another a person got increasingly angry as the AI repeatedly asked him to add more drinks to his order. Taco Bell is rethinki

Topics: ai bell drive orders taco

Taco Bell rethinks AI drive-through after man orders 18,000 waters

Taco Bell rethinks AI drive-through after man orders 18,000 waters But the AI seems to have served up the complete opposite. Since 2023, the fast-food chain has introduced the technology at over 500 locations in the US, with the aim of reducing mistakes and speeding up orders. In one clip, a customer seemingly crashed the system by ordering 18,000 water cups, while in another a person got increasingly angry as the AI repeatedly asked him to add more drinks to his order. Taco Bell is rethinki

Topics: ai bell drive orders taco

After 2 Million AI Orders, Taco Bell Admits Humans Still Belong in the Drive-Thru

Fast food companies have been experimenting with integrating artificial intelligence into their restaurants, from Flippy the burger-flipping robot at White Castle to dynamic pricing at Wendy's. One arena where AI seems to really be struggling, though, is at the drive-thru -- and Taco Bell is the latest to experience AI mishaps at the order box. After taking 2 million orders with AI, Taco Bell has reached one conclusion: we still need humans. "We're learning a lot, I'm going to be honest with yo

Topics: ai bell drive really taco

Taco Bell Says ‘No Más’ to AI Drive-Thru Experiment

Last year, Taco Bell made a simple bet that Alexa-like voice assistants could handle the drive-thru window. It didn’t consider whether people could handle dealing with AI. According to the Wall Street Journal, the company embedded AI in the drive-thru boxes at more than 500 locations across the country and quickly found that it made mistakes, creeped people out, and got very easily manipulated. “We’re learning a lot, I’m going to be honest with you,” Taco Bell Chief Digital and Technology Offic

Topics: ai bell drive people taco

Taco Bell’s AI drive-thru plan gets caught up on trolls and glitches

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Posts from this author will be added to your daily email digest and your homepage feed. Taco Bell’s plan to outfit hundreds of drive-thrus with an AI voice assistant isn’t going exactly as the chain expected. Dane Mathews, Taco Bell’s chief digital and technology officer, admitted to The Wall Street Journal that the company is re-evaluating where t