New study finds little evidence of surge pricing when retailers use digital shelf labels
Recap: In recent years, digital shelf labels have stirred debate across the United States. Although some shoppers and lawmakers worry the technology could enable unpredictable, demand-driven price hikes, a new academic study suggests those fears may be overblown. Research recently published by teams from the University of Texas at Austin, the University of California, San Diego, and Northwestern University analyzed five years of pricing data from a major grocery chain that adopted digital shelf