Prime Day event drove over $24B in US e-commerce sales, GenAI traffic was up 3,300%
Amazon’s Prime Day, which leads to an overall boost to U.S. e-commerce thanks to competitive sales, saw a significant increase in retail traffic driven by generative AI products, including chatbots and browsers. According to a post-Prime Day analysis by Adobe Analytics, GenAI traffic to U.S. retail sites increased by 3,300% year-over-year — which was more than the firm had originally forecast. Adobe’s e-commerce division provided an analysis of the U.S. retail landscape encompassing over 1 tril