AI in Search is driving more queries and higher quality clicks
AI is driving the most significant upgrade of the Google Search experience ever. With AI Overviews and more recently AI Mode, people are able to ask questions they could never ask before. And the response has been tremendous: Our data shows people are happier with the experience and are searching more than ever as they discover what Search can do now. At the same time, we’ve recently heard some questions about what this means for traffic to websites from Google. So we wanted to share some insig