What Even Is Instagram Now?
In her classic novel Frankenstein, author Mary Shelley imagines a monster that's reanimated with its piecemeal body sewn together, tendon by tendon. “The dissecting room and the slaughter-house furnished many of my materials,” Shelley writes. That’s exactly what scrolling through Instagram feels like right now—an ungodly morass of features stitched together. It’s an AI search tool! It’s a shopping app! It’s getting on my last nerve. Instagram is having a full-blown identity crisis, and I’m exha