Sony bought a chunk of Bandai Namco to boost anime fan community engagement
Sony has entered into a "strategic business alliance" with Bandai Namco holdings, acquiring about 2.5 percent of the Japanese media conglomorate and gaming publisher with a 68 billion yen ($465 million) investment, the companies announced. The aim, Sony said, is to expand the fan community "for IP such as anime and manga around the world and strengthen... engagement, particularly in the anime field where rapid market growth is anticipated." The companies noted that they have historically collab