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Meet the 2025 Ig Nobel Prize winners

Does alcohol enhance one's foreign language fluency? Do West African lizards have a preferred pizza topping? And can painting cows with zebra stripes help repel biting flies? These and other unusual research questions were honored tonight in a virtual ceremony to announce the 2025 recipients of the annual Ig Nobel Prizes. Yes, it's that time of year again, when the serious and the silly converge—for science. Established in 1991, the Ig Nobels are a good-natured parody of the Nobel Prizes; they

The Leverage Paradox in AI

In 1930, the economist John Maynard Keynes predicted that automation and other expressions of technological progress would lead to a 15-hour workweek by the early 21st century. In his essay Economic Possibilities for Our Grandchildren, he wrote: The economic problem may be solved, or be at least within sight of solution, within a hundred years. … Thus for the first time since his creation man will be faced with his real, his permanent problem — how to use his freedom from pressing economic car

Cowboy e-bikes rescued from collapse thanks to rescue deal

E-bike company Cowboy has secured short-term financing that would allow its operations to go back to normal after a period it describes as the "most challenging in [its] history." The company has revealed that it has signed a term sheet with a new partner, Rebirth, which it believes would pave the way for long-term stability. As The Verge notes, Rebirth is the parent of ReCycles, the prominent French manufacturer that took over bike assembly for Cowboy back in February. For quite some time, the

Cowboy’s e-bikes granted a second life

is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years. Posts from this author will be added to your daily email digest and your homepage feed. After months of speculation over the e-bike maker’s imminent demise, Cowboy says it now has the financial backing it needs to survive. The Brussels-based maker of boutique e-bikes says it has secured short-term financing to keep the lights on and a

Cow vs. Water Buffalo Mozzarella (2011)

Many people don't know that Mozzarella cheese is traditionally made from water buffalo milk. Mozzarella from water buffallo, or Mozzarella di Bufala is considered to be higher quality and better tasting than Mozzarella made frow cow milk. I wanted to know if it was really better, or if cheese snobs just say it's better. I had to wait a few months, though. Nugget Market here in Sacramento carries it, but they only sell it in the summer. Then Saturday came. My cell phone rang. I'd completely for

Cow vs. Water Buffalo Mozzarella

Many people don't know that Mozzarella cheese is traditionally made from water buffalo milk. Mozzarella from water buffallo, or Mozzarella di Bufala is considered to be higher quality and better tasting than Mozzarella made frow cow milk. I wanted to know if it was really better, or if cheese snobs just say it's better. I had to wait a few months, though. Nugget Market here in Sacramento carries it, but they only sell it in the summer. Then Saturday came. My cell phone rang. I'd completely for

Why Whole Milk Is Making a Comeback, According to Dietitians

In the 1990s, Got Milk? ads became popular because of a marketing campaign created by the California Milk Processor Board, encouraging people to drink more cow's milk through celebrity-packed ads and commercials. The interest eventually dwindled, and soon after, plant-based milks started to gain popularity. Since the 2000s, every version of plant-based milks you can imagine, ranging from soy, oat, almond, pistachio, macadamia, pea -- you name it, probably exists in your supermarket aisle. Now it

Topics: based cow dairy fat milk

Whole Milk Is Popular Again, but Is It Right for You? We Asked Dietitians

In the 1990s, Got Milk? ads became popular because of a marketing campaign created by the California Milk Processor Board, encouraging people to drink more cow's milk through celebrity-packed ads and commercials. It was successful for a time, but eventually the interest dwindled and soon after plant-based milks started to gain popularity. Since the 2000s, we've seen every version of plant-based milks you can imagine, ranging from soy, oat, almond, pistachio, macadamia, pea -- you name it, and it

Topics: based cow dairy fat milk

Coway Airmega 50 Review: Effective and Affordable (2025)

I’ve been on the air quality beat for a while here at WIRED, and I often make the argument that consumers should go big when it comes to indoor air, as a larger fan and filter surface area produce a quieter and more powerful air purifier. However, if ever there were a fun-sized air purifier that punches above its weight (all 5 pounds of it), it’s the latest from air powerhouse Coway, the Airmega 50. Standing just over a foot tall, the Airmega 50 was just launched in June and is an addition to t

Climate Change Is Ruining Cheese, Scientists and Farmers Warn

Climate change is making everything worse — including apparently threatening the dairy that makes our precious cheese. In interviews with Science News, veterinary researchers and dairy farmers alike warned that changes to the climate that affect cows are impacting not only affects the nutritional value of the cheeses produced from their milk, but also the color, texture, and even taste. Researchers from the Université Clermont Auvergne, which is located in the mountainous Central France region

Topics: cows dairy fed grass milk