Here Come the Robotaxis: Zoox and Lyft Both Launch Driverless Ride Sharing
“How do we break down the journey into bite-sized pieces, so it doesn’t feel overwhelming or insurmountable?” says Jesse Levinson, the cofounder and CEO of Zoox. “This moment is a huge one, but the service is still unpaid and fairly limited.” Zoox launched in 2014, and though it’s been testing its technology in San Francisco, at its Foster City, California, headquarters, and in Las Vegas for years, this will be the first time it’s allowing anyone willing to download an app to ride. The company w