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Positron believes it has found the secret to take on Nvidia in AI inference chips — here’s how it could benefit enterprises

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now As demand for large-scale AI deployment skyrockets, the lesser-known, private chip startup Positron is positioning itself as a direct challenger to market leader Nvidia by offering dedicated, energy-efficient, memory-optimized inference chips aimed at relieving the industry’s mounting cost, power, and availability bottlenecks. “A key diffe

Positron bets on energy-efficient AI chips to challenge Nvidia's dominance

Highly anticipated: A new front is emerging in the race to power the next generation of artificial intelligence, and at the center of it is a startup called Positron whose bold ambitions are gaining traction in the semiconductor industry. As companies scramble to rein in the soaring energy demands of AI systems, Positron and a handful of challengers are betting that radically different chip architectures could loosen the grip of industry giants like Nvidia and reshape the AI hardware landscape.