AI referrals to top websites were up 357% year-over-year in June, reaching 1.13B
AI referrals to websites still have a way to go to catch up to the traffic that Google Search provides, but they’re growing quickly. According to new data from market intelligence provider Similarweb, AI platforms in June generated over 1.13 billion referrals to the top 1,000 websites globally, a figure that’s up 357% since June 2024. However, Google Search still accounts for the majority of traffic to these sites, accounting for 191 billion referrals during the same period of June 2025. One p