Published on: 2025-07-17 06:21:41
A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest brands despite the company’s own rules against it. Experts say that when combined with other data, this information could be used to identify and target specific individuals. Display & Video 360 (DV360), one of the dominant marketing platforms offered by the search giant, is offering companies globall
Keywords: based data google segments users
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