Palantir Wants to Be a Lifestyle Brand
Palantir Technologies, which moved from Silicon Valley to Denver in 2020, sells software that immigration authorities use to identify and arrest people, militaries use to organize drone strikes, and corporations use to manage their supply chains. Now, it also sells tote bags. Last year, Palantir relaunched an online merchandise store, and its website was recently redesigned with a swanky interface and new payment system. A mock terminal in the lower left corner displays “code” documenting each