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Apple's iPhone 17 event invite has secret clues - my 3 biggest theories for what to expect

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Kerry Wan/ZDNET

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ZDNET's key takeaways

Apple has confirmed its next iPhone launch event will take place on Tuesday, September 9.

The invitation graphic hints at the possibility of new iPhone 17 colors and improved thermal cooling.

A deeper look suggests temperature-related features to the AirPods and Apple Watches.

Apple's biggest event of the year is almost here, with new iPhones, Apple Watches, AirPods -- and maybe a few surprises -- set to debut at its annual September hardware showcase.

While rumors of the upcoming products have been swirling over the past year, no preview is more official than Apple's event invitation graphic, filled with enough Easter eggs to keep fans excited and journalists engaged.

Also: Apple's iPhone 17 event launch date is official - here's everything we expect

This year, we're seeing an Apple logo shimmering in blue, orange, red, and yellow, followed by the words "Awe dropping." Here are my three biggest theories about what it could mean, ranging from the most grounded to the most surprising.

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