IDC’s report on worldwide “wrist-worn” devices for the second quarter of 2025 is out, and it shows mixed results for the Apple Watch. Here is the breakdown.
Xiaomi leads in growth, while Samsung lags behind
During the second quarter last year, IDC determined that Apple had shipped 5.7 million Apple Watch units, falling closely behind Xiaomi’s 5.9 million shipped units and further behind Huawei’s 8.9 million.
That difference was mirrored in market share as well, with Huawei taking the top spot with 20.3%, followed by Xiaomi with 13.5%, and immediately by Apple, with 13.1%.
In a new report released this week, IDC shows that while the top three stayed the same, Xiaomi widened its lead over Apple (9.5 million units versus 7.4 million) and came close to overtaking Huawei, which shipped 9.9 million units.
In practice, this meant that Xiaomi led the segment growth with a solid 61% bump year-over-year, followed by Apple with a firm 28.8% growth. Overall, the market saw a 12.3% shipment increase, closing the period with 49.2 million shipped wrist-worn devices.
Samsung was the only top-five contender to see a market share loss, at 3.2% versus 3.3% during the same period last year. It was also the only top-five company to see negative growth, with -2.1% shipped units.
Specifically for Apple, Q2 is usually a quiet quarter, since there are no new releases. Those, as we’ve seen just this week, tend to come towards the end of Q3 and the beginning of Q4, which probably means Apple will see healthier shipment numbers against its competitors across IDC’s next two reports.
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