IDC: Apple gained wearables market share, but sales lagged behind competitors during Q2
IDC’s report on worldwide “wrist-worn” devices for the second quarter of 2025 is out, and it shows mixed results for the Apple Watch. Here is the breakdown. Xiaomi leads in growth, while Samsung lags behind During the second quarter last year, IDC determined that Apple had shipped 5.7 million Apple Watch units, falling closely behind Xiaomi’s 5.9 million shipped units and further behind Huawei’s 8.9 million. That difference was mirrored in market share as well, with Huawei taking the top spot