Adobe is warning its Analytics customers that an ingestion bug caused data from some organizations to appear in the analytics instances of others for approximately one day.
Adobe disclosed the issue on its status page, stating that it began on September 17, 2025, at 12:20 UTC, when a performance optimization change introduced a bug in Analytics Edge data collection.
The status page states that the flaw caused "errant values" to appear in Analysis Workspace reports and that Adobe engineering teams are working to cleanse impacted datasets.
"On September 17, 2025, at 12:20 UTC, a service disruption impacted Adobe Analytics customers globally, including applications dependent on Adobe Analytics data," reads Adobe's status entry for an Analytics issue.
"The disruption was caused by a bug introduced during a recent performance optimization change to Adobe Analytics data collection, which led to errant values appearing in Analysis Workspace reports."
The bug impacted numerous Analytics services, including Data Collection, Media Processing, Customer Attributes, and reporting applications.
Adobe reverted the change on September 18 at 11:00 UTC and said the incident was not caused by malicious activity or a cybersecurity incident.
While Adobe's status only says "errant data," a private customer advisory shared with BleepingComputer states that fields in some data were overwritten with values from other customers' data streams.
The company states that this impacted approximately 3–5% of the collected data, with corrupted rows being found within Data Feeds, Live Stream, scheduled reports, and other integrations.
As many products ingest data from Adobe Analytics, they too were impacted, including Customer Journey Analytics, Real-Time CDP, and Adobe Journey Optimizer.
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