Elyse Betters Picaro / ZDNET
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ZDNET's key takeaways
Pinterest users can now control how much AI content they see.
Users had complained about AI on the app.
AI-generated content is multiplying across the internet.
Pinterest is pulling back on its AI features with the announcement of new gen AI controls. The company is rolling out a tuner for its app that can tweak how much AI content users see in their feed.
Also: You're reading more AI-generated content than you think
"At Pinterest, we've heard from our users: they want the creativity and inspiration they love, with the right mix of human and AI-generated content," Pinterest wrote in the press release Thursday.
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