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ZDNET's key takeaways
Visits to gemini.google.com have doubled over the past year.
Web traffic to other chatbots has declined or remained steady.
Users say Gemini excels in routine tasks and app integration.
Visits to gemini.google.com -- the web domain for Google's flagship AI chatbot -- have more than doubled over the past year, according to new data from data aggregation company Similarweb.
The Gemini webpage now constitutes 12.9% of total web traffic to online generative AI tools, Similarweb found, up from 6.4% in 2024.
Also: The best AI chatbots of 2025: I tested ChatGPT, Copilot, and others to find the top tools now
The data also shows that ChatGPT web usage overwhelmingly dominates that of other leading chatbots, representing around 74% of total chatbot web traffic. But that number is down from a year ago, when it stood at around 87% -- indicating a possibly loosening grip on the market as more conversational AI chatbots join the market, and as competitors like Google and Anthropic expand their AI offerings.
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