Adobe is leaning heavily into artificial intelligence. At the company's annual MAX conference in Los Angeles, it announced a slew of new features for its creative apps, almost all of which include some kind of new AI capability. It even teased an integration with OpenAI's ChatGPT.
Here's everything you need to know.
Custom Models in Adobe Firefly
Adobe's new darling app is Firefly, which launched in 2023 and offers the ability to create images and videos through generative AI. So it makes sense that the bulk of the announcements revolve around it. First, the company says it's opening up support for custom models, allowing creatives to train their own AI models to create specific characters and tones.
Businesses have been able to leverage custom models in Firefly for some time, but Adobe is rolling out the feature to individual customers. Adobe says you need just six to 12 images to train the model on a character, and “slightly more” to train it on a tone. The basis of the model remains Adobe’s own Firefly model, which means it’s trained on proprietary data and commercially safe to use. Custom models will roll out at the end of the year, and you can join a waiting list in November for early access.