Artificial intelligence companies promise personalization. But artificial intelligence isn’t a person. AI has a writing style, or, at least, an alleged style. Tools like ChatGPT and Claude seem to communicate with a tendency toward formalism. The chatbots are earnest, sometimes too evenhanded or overly complimentary. There’s a noticeable lack of personal flair, and no deeply held opinions. According to Grammarly, AI language tends to evoke “repetitive phrasing” and “robotic tone.” Now, there are even AI buzzwords and phrases like pivotal and delve into and underscore.