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Google Pixel Watch 4 is my favorite smartwatch - and it's selling at an all-time low price

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Joseph Maldonado/ZDNET

Black Friday is still a couple of days away, but the deals are already in full swing. You can find discounts on a range of newly-launched products this year -- a few of them being my top picks of 2025, including the Bose QuietComfort Ultra Headphones (Gen 2) and Google Pixel Watch 4. The latter is seeing up to 22% off, depending on the model you prefer. After using the Pixel Watch 4 for a few weeks, I can safely say this is one of my favorite wearable deals this holiday sale season.

Also: Our favorite Black Friday gadget deals

The Google Pixel Watch 4 price starts at $350 for the 41mm Wi-Fi version, but it is down to $300 for Black Friday. Similarly, you can get the 45mm model for $350 (down from $400) at Amazon. However, the biggest savings are being offered on the LTE variants, which are selling at the price of WiFi models! You can find the Pixel Watch 4 LTE for $350 (41mm) and $400 (45mm), after a $100 discount.

If you are an Android user and in the market for a new smartwatch, I recommend getting this over the Samsung Galaxy Watch 8 and the last-gen Pixel Watch 3. Here's why.

I'm not a fan of smartwatches, but I love the Pixel Watch 4

Joseph Maldonado/ZDNET

I don't usually wear smartwatches because I don't like having a digital screen on my wrist. I also don't want to be available to everyone all the time, so I keep my notifications off -- but that's a story for another day.

Unlike most smartwatches, the Pixel Watch 4 is stylish, elegant, and looks nice on the wrist. While the Apple Watch can't overcome its sporty look, Google's wearable can be a dress watch as well as a sports watch.

I love the screen because I prefer having black dials on my watch faces. And its brightness goes up to 3,000nits -- 1,000nits more than Apple's Series 11. That being said, both watches are still plenty bright. I haven't had any legibility issues with the Pixel Watch 4, and I love the contrast on its AMOLED panel.

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