From Bad Bunny’s Calvins to A’ja Wilson’s sneakers, these fashion brands shone in 2025

Among the 2025 Brands That Matter honorees, these fashion brands knew exactly where their audience was—and helped them look their best. Whether talking about underwear brands hand-selecting the perfect models to break the internet or the endless wooing of Gen Z and its style sensibilities, there was no shortage of creativity among the fashion brands that set the trends over the past year.