Key Takeaways The couple launched Fiera Flavors, their infused olive oil brand, last year.
Here’s how they got the business off to a strong start — on track to double revenue in 2026.
This Side Hustle Spotlight Q&A features husband-and-wife duo Mariana Carrizosa and Sebastian Jaramillo, both 32, who recently moved from Bogotá, Colombia, to Austin, Texas. The couple launched their infused olive oil brand Fiera Flavors, which started as a side hustle for them both, last year. Responses have been edited for length and clarity.
Image Credit: Courtesy of Fiera Flavors
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What was your day job or primary occupation when you started your side hustle?
Mariana: I was a consultant at Bain & Company, and Sebastian was running his software development firm, which he still runs today.
When did you start your side hustle, and where did you find the inspiration for it?
Mariana: Neither of us ever planned to start a food brand. It just sort of happened. Sebastian actually made the first version for me on our first date back in 2020. It was part of his arrabbiatta sauce recipe, and I loved it so much that I took some home in a plastic bag (my most sexy move!). We kept trying it on different dishes, gifting it to friends and family, and it grew naturally from there. We sold our first bottle in the U.S. this past May.
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