Over the past few years, Christmas has become increasingly white, blue, and sterile. Tru-Tone is here to fix that. For many who grew up visiting older relatives during the holidays, memories of childhood Christmas are swathed in a warm glow that feels like the calling card of the season: a combination of colorful bulbs, lit candles, and soft lamplight. In recent years, though, it feels like the holiday season has traded its cozy tones for a much cooler, even sterile color palette. As it turns out, that’s not just a quirk of our rosy collective memory.