For the first time, Instagram will start letting you control the topics its algorithm recommends, much as you now can on TikTok. The new feature is starting with the Reels tab but will eventually come to Explore and other areas of the app. Like much of what Meta is doing right now (for better or worse), the "Your Algorithm" feature will be powered by AI.
"As your interests evolve over time, we want to give you more meaningful ways to control what you see," Instagram wrote on its blog post. "Using AI, you can now more easily view and personalize the topics that shape your Reels, making recommendations feel even more tailored to you."
To see and control the Reels algorithm, tap the icon in the upper right corner (two lines with hearts) to open Your Algorithm. It will show what topics Instagram thinks you're interested in, then you can specify which ones you want to see more or less of and your recommendations will adapt. You can fine tune topics as well:
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See your top interests: View a summary of the topics Instagram thinks you care about most, right at the top.
Tune your preferences: Type in the topics you want to see more or less of, and your Reels will reflect your choices.
Share your algorithm: If you’d like, you can share your interests to your Story, so friends and followers can see what you’re into.
Another AI "feature" that surfaced yesterday on the platform didn't go over well with some users. It was discovered that Instagram was generating sensational and often inaccurate headlines that were likely created by an LLM. And you can expect AI to infiltrate its apps even more down the road, judging by the company's recent acquisitions and priority shifts. In any case, the new Your Algorithm feature for the Reels tab is debuting today in the US only and expanding to other territories in the future.