Apple has struck a multi-year partnership with Google to power a more capable version of Siri using Gemini AI models, ending months of speculation about which company would help the iPhone maker catch up in the generative AI race. In a statement, Apple said it had determined after "careful evaluation" that "Google's technology provides the most capable foundation for Apple Foundation Models."
The deal comes after Apple delayed its planned Siri AI upgrade last March, acknowledging that the project was taking "longer than we thought." Bloomberg had reported in August that Apple was in early talks with Google about using a custom Gemini model. Apple also explored potential partnerships with OpenAI, Anthropic and Perplexity, and CEO Tim Cook has said the company plans to integrate with more AI companies over time. The upgraded Siri is expected to perform actions on users' behalf and understand personal context.
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