A seemingly reputable Amazon third-party seller appears to have duped at least 42 unsuspecting customers into paying $999 for a GeForce RTX 5090 GPU, shipping the buyers fanny packs instead. The scheme appears to have lured desperate buyers with the promise of the best graphics card on the market at just 50% of its MSRP, an offer that was, unsurprisingly, too good to be true.
The GeForce RTX 5090 launched at a staggering $1,999, but the ongoing global NAND shortage has sent prices for this Blackwell gaming flagship soaring to unprecedented heights. Many custom models now start well above $2,500—if you can even find them in stock. So, when a GeForce RTX 5090 is selling for $999, it’s not just a bargain—it’s a glaring warning sign that something is terribly fishy about it. Buyers desperate for a deal may overlook these red flags, making themselves vulnerable to scams and financial loss.
To be fair to the buyers, Fitter's Niche Direct—registered in China—boasts an impeccable reputation on Amazon, with a 99% positive customer rating based on nearly 1,800 reviews. On the surface, the storefront appears completely legitimate. However, looks can be deceiving. A closer inspection reveals only five products: three generic fanny packs, one elastic stretching band, and one suspicious listing for “fitter's niche Gigabyte Aorus GeForce RTX 5090 Master 32G Graphics Card.” We linked the listing strictly for educational and awareness purposes—please do not attempt to purchase the graphics card.
One Amazon buyer said, “These guys are scam artist; they sent me a $1000 fanny pack not a graphics card that I ordered. Don't buy anything from this store.”
Another victim stated, “Ordered a Graphics card and received a fanny pack instead. Now amazon is delaying my return since I returned a fanny pack and not a 5090.”
(Image credit: Amazon)
The Amazon seller did not always engage in fraudulent activity. A review of user feedback reveals that negative comments and scam allegations began surfacing on December 28, 2025. For months prior, Fitter's Niche Direct maintained a spotless reputation, leaving many to wonder what could have triggered such a drastic shift. Did the seller succumb to the lure of quick profits during a high-demand frenzy for graphics cards? Or was the account compromised by a third party, turning a once-reputable storefront into a scam operation overnight?
Regardless of the underlying cause, the impact is undeniable: 42 victims have come forward so far, with the latest case reported as recently as January 12. Each new complaint underscores how quickly this scam has spread and how urgent it is for both buyers and platforms to stay vigilant.
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The negative feedback is struck through and comes with Amazon’s added disclaimer: “This item was fulfilled by Amazon, and we take responsibility for this fulfillment experience.” It doesn't affect the seller's reputation. It appears the seller is blatantly exploiting Amazon’s FBA (Fulfillment by Amazon) program. If you're unfamiliar with FBA, it’s a program where sellers ship their products directly to Amazon’s warehouses. From there, Amazon handles every aspect of the transaction: storage, packing, shipping, customer service, and product returns.
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