Apple’s new Creator Studio isn’t just about getting you to subscribe to apps

Yes, the company is turning software into a service. But its new creativity bundle also helps clarify its strategy around pro tools, AI, the iPad, and more. On the surface, Apple’s announcement on Tuesday of a subscription service called Apple Creator Studio does not demand a whole lot of explanation or analysis. The Mac/iPad/iPhone offering, which bundles the Final Cut Pro video editor, Logic Pro audio editor, Pixelmator Pro image editor, and other apps for making and manipulating media for $13 a month or $129 a year, is exactly the sort of thing you’d expect the company to get around to introducing.