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Adobe is offering unlimited generations in Firefly through March 16.
Firefly is available on the web and via a mobile app.
Users are spending more time with Firefly prompts.
If you love using Firefly, Adobe's AI-first content creation suite, the company is opening up access for the next six weeks to give you even more generations. Through March 16, users can create unlimited images and videos up to 2K resolution via Firefly's website, Firefly Boards, and the free Firefly app for iOS and Android (more on each below).
Firefly lets users generate royalty-free music, sound effects, and try features like the viral Generative Fill. The increased access is pegged to what Adobe described as a highly content-heavy time of year, with Valentine's Day coming up.
Also: How to spot an AI image: 6 telltale signs it's fake - and my go-to free detectors
Adobe mentioned in the announcement that "the average Firefly prompt length doubled in 2025 -- showing how creators are engaging more conversationally with creative AI and proving that prompting itself is becoming a core creative skill."
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