Anthropic joins a long list of brands that have vowed to stay ad-free. They don’t always keep their word

From streaming services to social media, the world is littered with once-safe spaces that have succumbed to advertising creep. Must AI go the same route? Forget about the big game on Sunday. Two heavyweights have been battling it out this week over a topic that’s become all-too-familiar over the years: advertising creep.