Instagram will soon alert some parents if their teen repeatedly tries to search for terms related to suicide or self-harm within a short period. Instagram owner Meta said on Thursday that it's rolling out the new notifications to parents in the US, UK, Australia and Canada, with other regions to follow later this year.
Thursday's update follows the 2024 introduction of teen accounts. It applies to parents using the platform's optional parental supervision setting, which requires consent from both teens and their parents to participate. Parental supervision allows parents to see the accounts their teen follows, set a time limit for how long their teen can use the app and more.
If teens repeatedly make suicide-related searches, parents will receive alerts via in-app notifications and email, text or WhatsApp, depending on available contact information. In addition to informing parents of their teen's searches, notifications will allow them to "view expert resources designed to help them approach potentially sensitive conversations with their teen," according to Meta.
An example of the alerts. Meta
Meta said it would prompt an alert if a teen attempted to search for phrases promoting suicide or self-harm and phrases that suggest a teen wants to harm themselves. The company said its policy is to block searches for self-harm and suicide content and direct people to resources and helplines.
This move by Instagram is just one of many digital safety measures aimed at protecting young people online. It comes as governments push their own guardrails: Australia recently enacted the world's first ban on social media accounts for children under 16, and the United Kingdom is considering similar restrictions. These efforts reflect a broader trend toward embedding protective technologies and policies around young people and their online use, even as debates about privacy, autonomy, and effectiveness continue.